The Dream 100 Strategy

As I look back on the past year, most of the greatest opportunities I had were the result of networking with influencers.

If this sounds scary to you or you don’t think it’s possible to build an “influential network,” I want to introduce you to the Dream 100 Strategy. It’s a concept originating with business strategist Chet Holmes in his book The Ultimate Sales Machine.

The Dream 100 is a proven process to serve people by continually staying in touch with them.

The strategy works as follows:

1. Identify the key influencers in your industry with whom you want to build a relationship.


2. Create a strategic outreach campaign that nurtures the relationship with those influencers and gets their attention over time.


3. Consistently communicate with them until they do business with you.

Don’t hesitate to reach out and build your network! When you do, be sure you are giving as much as you are receiving. Don’t reach out with questions. Reach out with encouragement and gratitude first! Plan your outreach campaign to include value that YOU have to offer as well! Just like you wouldn’t want a friend to use you, your influential network doesn’t want to just be “used” either.

Apply this strategy and let me know how it goes in the comments!

 

For more tips about networking and growing your circle, check out my book below:

Check it out here.

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