#10 The Clarity Sessions - Overcoming The Fear To Get Started
Episode 10 of The Clarity Sessions features guest Maira Vial from Vial Designs.
On our journey of working together, I challenged Maira to send an email to her people asking them the following: "What are you struggling with? Hit reply and let me know."
Before she sent this email, she worried if her clients would ask her a question she didn't know. This is a relatable feeling to many, but it's important to not let fear and nervousness get in your way of serving your people well.
Here are three tips for asking your people this question:
1. Trust that your people will ask you something they KNOW you can help them with.
Your people know your expertise, so it's unlikely you will be asked something that you cannot answer. They tend to ask you questions related to your topic because they know you and your area of expertise/ knowledge. If people aren’t asking you questions related to the topic you want to focus on, take that as a cue to hone your message - make your message...
#09 The Clarity Sessions - How Do You Amplify Your Message Online?
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How do you get clarity and know that what you want to do is the right thing and then how do you amplify it out to your right audience? Betsi Hill and I discuss this very topic.
1. Target your audience.
Identify your people. Who do you feel like you’re here to serve? Who is somebody that you feel like you can make a difference for? Narrow down the audience. Think of a target on a bullseye. If you take a dart and throw it, you might not hit the bullseye. You might not get the 50 points, but maybe you’ll get the 20 or 30 points. But if you have no dartboard at all, you’ll never get any points. I would really focus on one person. Be very specific about your person. It might be someone you know or a combination of people.
2. Know what questions they are asking.
Once you’re clear on her, then you get to know what questions she is asking. Your content is just answering her questions. If...
#08 The Clarity Sessions - Does Your Message Really Matter?
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Does your message really matter? What if you write about something that doesn’t necessarily “change the world” but is more of a fun hobby?
Angie specializes in the silhouette/Cricut niche. She is struggling with monetizing her blog while battling the insecurity of whether or not a craft blog really matters to people.
1. You have people who need your message.
Angie is stuck thinking "It's just a craft blog." When she has that belief, it's important she starts to think about her reader. She has identified her ideal reader as a mom who is probably in her early thirties with maybe two or three kids, and she stays at home. She likes to do crafts but doesn't have a lot of time to do them. She likes her house and kids to look a certain way, and she likes to do it herself. Crafts give her satisfaction because she can do them herself rather than going out and buying stuff. They are something for her to...
#06 The Clarity Sessions - How To Start Your Blog
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Are you struggling to get started in this crazy world of sharing your message online? This post is based on my podcast interview with Zeena Regis.
Zeena is a grief counselor and hospice chaplain who wants to know how to start a faith-based community where the members can connect with one another and share resources about end-of-life care and about how to handle grief. She is considering a blog, podcast and/or web portal where people can share best practices on what has worked for them.
The first step is to get to know your audience. As you get to know your audience you will find an opportunity that will become your product.
Here are three suggested exercises:
1. Create a narrative.
Zeena's avatar (ideal reader) is a person she has named Anne. Anne wants to support her friend whose mother has passed away. Write a narrative of “Anne” from the point when Anne heard that her friend’s mom is...
#04 The Clarity Sessions - How To Figure Out Your Ideal Audience
Are you ready to figure out your ideal audience?
Do you struggle to figure out what kind of product or service to offer to your audience? What about figuring out who your audience even is? Ryan Fairbanks from Noted Pro and I chat about these questions. If you feel stuck, keep reading.
Ryan has thought about doing a book or putting together a course and was wanting my insight on how to figure out his ideal audience.
1. Identify your ideal reader.
Ryan said that his ideal readers are guys who are getting in business trying to build their own confidence and platform and some guys who may have or may not have had good examples to guide them.
It's important to narrow in your audience. So I walked Ryan through this process. Let's say that there's guy, we'll just call him John. He's 29 years old, so we sit within your target audience. He was working for a company and he decided to go out on his own as a consultant and start his own kind of consulting firm -- just a one-man shop. He got...
#02 The Clarity Sessions - Create A Product That Serves Your Audience
So maybe you've been blogging for a while, you've been focusing on your social media, you've been growing your audience, and you have heard from some other people that it's time to monetize. It's time to create a product to sell to all those people who are watching, viewing, or reading your content. But what kind of product do you create? That is the question that Jennifer Bombarier from Sunflower Mom asks.
Jennifer asked: How do I meet my reader (single moms) where they’re at, and how do I help them through the transformation they’re experiencing? How do I continue to engage my reader through all the stages?
People come for the content and stay for the community. You’ve got the content down, so try focusing on building community.
1. Build community:
You could have a free community group on Facebook where there's an application to join the group. There doesn't need to be a monetary fee for the membership, But you can serve people in this group to...