#11 The Clarity Sessions - How To Promote Your Writing
Episode 11 of The Clarity Sessions podcast features Patty Scott.
In this episode, we cover how to promote your published work and grow as an author.
Patty has published two books and she wants to build a bridge between the excitement she has over her books and how to widen her reach to help people actually buy her book. She wants to do more speaking and coaching as a result of her book topics: how to slow down as mothers and how to parent teens. Right now her writing is a hobby, but with her great word-of-mouth grown and willingness to try new things, it can be so much more.
Patty is working on some videos and wonders if it is better to do Youtube videos or Facebook live.
Here are my main tips for Patty:
1. Determine what your people want.
People buy things they want, not what they need. So what is the want behind the need? How do we find what someone will actually pay for? Youtube is a video library you can share with your email list. The videos are made with specific topics...
#12 The Clarity Sessions - How To Make Money Online
Have you ever wondered how to make money online?
There is one main reason why you're not making any sales online. I asked in a webinar recently for people to let me know how many dollars they've made online since the beginning of the school year, and most people said zero. The misconception that many people have for why they aren't making money is that they don't have enough traffic. They say things like: "You know, I don't have any traffic, and I'm not running any Facebook ads. I don't have anybody that's affiliating for me. I don't have a very big email list." But I want you to know that those aren't the reasons you're not making money online.
Here are the steps you need to take to start making money online:
1. Clarify your audience.
The one consistent theme between people who are making money online and people who aren't has nothing to do with traffic. It actually has to do with the clarity you have about your audience. Knowing who you are writing and creating...
#09 The Clarity Sessions - How Do You Amplify Your Message Online?
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How do you get clarity and know that what you want to do is the right thing and then how do you amplify it out to your right audience? Betsi Hill and I discuss this very topic.
1. Target your audience.
Identify your people. Who do you feel like you’re here to serve? Who is somebody that you feel like you can make a difference for? Narrow down the audience. Think of a target on a bullseye. If you take a dart and throw it, you might not hit the bullseye. You might not get the 50 points, but maybe you’ll get the 20 or 30 points. But if you have no dartboard at all, you’ll never get any points. I would really focus on one person. Be very specific about your person. It might be someone you know or a combination of people.
2. Know what questions they are asking.
Once you’re clear on her, then you get to know what questions she is asking. Your content is just answering her questions. If...
#08 The Clarity Sessions - Does Your Message Really Matter?
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Does your message really matter? What if you write about something that doesn’t necessarily “change the world” but is more of a fun hobby?
Angie specializes in the silhouette/Cricut niche. She is struggling with monetizing her blog while battling the insecurity of whether or not a craft blog really matters to people.
1. You have people who need your message.
Angie is stuck thinking "It's just a craft blog." When she has that belief, it's important she starts to think about her reader. She has identified her ideal reader as a mom who is probably in her early thirties with maybe two or three kids, and she stays at home. She likes to do crafts but doesn't have a lot of time to do them. She likes her house and kids to look a certain way, and she likes to do it herself. Crafts give her satisfaction because she can do them herself rather than going out and buying stuff. They are something for her to...
#07 The Clarity Sessions - How To Find Time To Work On Your Blog
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How do you find the time to work on your blog and serve your audience? That’s the question we cover in today’s clarity session with Allison Boyle.
Allison asks, "How do I engage with my followers on social media and create great content on a limited schedule?"
Four Letter word TIME. The ultimate goal is to primarily be the content creator and to either batch or outsource the rest of the process.
To begin:
- Identify who your audience is, where they are stuck, and where you want to lead them.
- Make a list of the questions your followers are repeatedly asking.
- Create content based on those questions.
1. Select three models.
Notice who are some other people who are doing what you'd like to do but are a little further down the road. What are the different aspects of their business? What is working for them? What do you like that you can use as an example for your business? Since Allison has a full-time job,...
#06 The Clarity Sessions - How To Start Your Blog
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Are you struggling to get started in this crazy world of sharing your message online? This post is based on my podcast interview with Zeena Regis.
Zeena is a grief counselor and hospice chaplain who wants to know how to start a faith-based community where the members can connect with one another and share resources about end-of-life care and about how to handle grief. She is considering a blog, podcast and/or web portal where people can share best practices on what has worked for them.
The first step is to get to know your audience. As you get to know your audience you will find an opportunity that will become your product.
Here are three suggested exercises:
1. Create a narrative.
Zeena's avatar (ideal reader) is a person she has named Anne. Anne wants to support her friend whose mother has passed away. Write a narrative of “Anne” from the point when Anne heard that her friend’s mom is...
#04 The Clarity Sessions - How To Figure Out Your Ideal Audience
Are you ready to figure out your ideal audience?
Do you struggle to figure out what kind of product or service to offer to your audience? What about figuring out who your audience even is? Ryan Fairbanks from Noted Pro and I chat about these questions. If you feel stuck, keep reading.
Ryan has thought about doing a book or putting together a course and was wanting my insight on how to figure out his ideal audience.
1. Identify your ideal reader.
Ryan said that his ideal readers are guys who are getting in business trying to build their own confidence and platform and some guys who may have or may not have had good examples to guide them.
It's important to narrow in your audience. So I walked Ryan through this process. Let's say that there's guy, we'll just call him John. He's 29 years old, so we sit within your target audience. He was working for a company and he decided to go out on his own as a consultant and start his own kind of consulting firm -- just a one-man shop. He got...
#05 The Clarity Sessions - How To Monetize A "Spiritual Encouragement" Blog
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Do you write from a faith-based perspective? Struggle to sell to your audience while also serving them? If so, you are in the right place. Hope Writer member, Tia McNelly, and I chat about her question: "When my blog is centered on offering spiritual encouragement, how can I monetize that? I don't want to try to sell Jesus. But at the same time, there's got to be something that I could offer."
I see this question quite a bit, and not even just in the faith-based space. I've even seen it in the parenting space with parents questioning if they should sell parenting advice. I've seen it in education and fitness coaching and more.
There are two issues. One of them is imposter syndrome feeling like you're not really the expert and that there are others more qualified. The second issue is how to provide value that people are wanting for a reasonable price knowing they will experience the results they are looking for.
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