#04 The Clarity Sessions - How To Figure Out Your Ideal Audience
Are you ready to figure out your ideal audience?
Do you struggle to figure out what kind of product or service to offer to your audience? What about figuring out who your audience even is? Ryan Fairbanks from Noted Pro and I chat about these questions. If you feel stuck, keep reading.
Ryan has thought about doing a book or putting together a course and was wanting my insight on how to figure out his ideal audience.
1. Identify your ideal reader.
Ryan said that his ideal readers are guys who are getting in business trying to build their own confidence and platform and some guys who may have or may not have had good examples to guide them.
It's important to narrow in your audience. So I walked Ryan through this process. Let's say that there's guy, we'll just call him John. He's 29 years old, so we sit within your target audience. He was working for a company and he decided to go out on his own as a consultant and start his own kind of consulting firm -- just a one-man shop. He got...
#01 The Clarity Sessions - Grow Your Ideal Audience
It's time to grow your ideal audience.
Have you ever struggled to grow your ideal audience? Well, if you have, you've come to the right place. Danette Gora is an interior designer, podcaster, and writer who is looking to connect to her ideal audience.
As a new writer working on writing a book, she wants to figure out how to grow her audience and know exactly where to put her time. It's hard to know what to work on and how much time to spend on each of her platforms. She has three days a week to pour into her content and wants to make the most out of her time.
Here are my tips for how she can reach and grow her ideal audience:
1. Narrow down your audience.
We often think that everyone should be included in our audience because if everyone is our audience, we will sell more, right? Wrong. What I've found is when I focus on only one person and serve that person really well, it makes it really clear what I should say and what I shouldn't say.
I write for Cheryl. She's...
#02 The Clarity Sessions - Create A Product That Serves Your Audience
So maybe you've been blogging for a while, you've been focusing on your social media, you've been growing your audience, and you have heard from some other people that it's time to monetize. It's time to create a product to sell to all those people who are watching, viewing, or reading your content. But what kind of product do you create? That is the question that Jennifer Bombarier from Sunflower Mom asks.
Jennifer asked: How do I meet my reader (single moms) where they’re at, and how do I help them through the transformation they’re experiencing? How do I continue to engage my reader through all the stages?
People come for the content and stay for the community. You’ve got the content down, so try focusing on building community.
1. Build community:
You could have a free community group on Facebook where there's an application to join the group. There doesn't need to be a monetary fee for the membership, But you can serve people in this group to...
#03 The Clarity Sessions - When Too Many People Write On Your Topic
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Have you ever felt like your market is saturated? Like there are too many people writing on your exact topic? Too many people who are speakers in your world or who have written books about what you want to write about? Well, that is the topic we cover in episode 3 of The Clarity Sessions podcast.
Flavia Andrews is the proprietor of Neat House Sweet Home. She shared with me how she feels her blogging market is already saturated and how she doesn't feel she is an expert compared to others in her industry.
Many people feel this way, and, when you do, it's likely because you don't have a roadmap. You need a roadmap. To get a roadmap you need to ask your ideal reader/avatar questions on her pain. When you understand their pain, you will then be able to produce a product that gets rid of her problem.
The three issues that seem to be the roadblocks are:
- Comparison
- Imposter Syndrome
- The Curse of The Guru