**These concepts are from a combination of Jeff Walker's book, Launch, and Russell Brunson from ClickFunnels.

I want to share with you about live webinars and why I recommend live webinars as a part of your marketing strategy. But first, you may be wondering, "What is a webinar?" Well, a webinar is basically an event. It's an opportunity to invite people to participate in something exciting and often live. If you think about a concert, festival, parade, or a running event, there's something about this community element that's really exciting. A live webinar can be the same thing for your industry!

As an example, I'm hosting a live webinar coming up all about money mindset and helping people, specifically faith-based entrepreneurs, with their money mindset.

Here's the basic business model of a successful webinar:

1. Opportunity

The first thing that I do is start to think about the three limiting beliefs of my audience. What are the three limiting beliefs that your audience has about...