#15 The Clarity Sessions Podcast — How To Be Comfortable On Stage
Being comfortable on stage is important for speakers and aspiring speakers. This is even true for those introverts out there. From the beginning, I considered myself an extrovert. I don't know if that's a learned behavior or not, but I grew up as a preacher's kid watching my dad preach a sermon to a church every Sunday. We would do a lot of traveling as a family going to different churches that were a part of our denomination, so as a kid of a traveling pastor, I spent a lot of time getting called up on stage. My sister and I jokingly called us the "Dixon Family Singers" because there was always a part in the sermon where my dad would invite us to come on stage, and the two of us would sing. I didn't have an option as a kid, so I did it. That experience helped me feel comfortable on stage.
Over time I've continued as a speaker, and I actually really love speaking. In some recent talks that I've done, I've had people come up to me and say, "Wow! Why are you so comfortable on stage?...
#12 The Clarity Sessions - How To Make Money Online
Have you ever wondered how to make money online?
There is one main reason why you're not making any sales online. I asked in a webinar recently for people to let me know how many dollars they've made online since the beginning of the school year, and most people said zero. The misconception that many people have for why they aren't making money is that they don't have enough traffic. They say things like: "You know, I don't have any traffic, and I'm not running any Facebook ads. I don't have anybody that's affiliating for me. I don't have a very big email list." But I want you to know that those aren't the reasons you're not making money online.
Here are the steps you need to take to start making money online:
1. Clarify your audience.
The one consistent theme between people who are making money online and people who aren't has nothing to do with traffic. It actually has to do with the clarity you have about your audience. Knowing who you are writing and creating...
#09 The Clarity Sessions - How Do You Amplify Your Message Online?
To learn more about Brian's personal coaching packages, click here.
How do you get clarity and know that what you want to do is the right thing and then how do you amplify it out to your right audience? Betsi Hill and I discuss this very topic.
1. Target your audience.
Identify your people. Who do you feel like you’re here to serve? Who is somebody that you feel like you can make a difference for? Narrow down the audience. Think of a target on a bullseye. If you take a dart and throw it, you might not hit the bullseye. You might not get the 50 points, but maybe you’ll get the 20 or 30 points. But if you have no dartboard at all, you’ll never get any points. I would really focus on one person. Be very specific about your person. It might be someone you know or a combination of people.
2. Know what questions they are asking.
Once you’re clear on her, then you get to know what questions she is asking. Your content is just answering her questions. If...
#08 The Clarity Sessions - Does Your Message Really Matter?
To learn more about Brian's personal coaching packages, click here.
Does your message really matter? What if you write about something that doesn’t necessarily “change the world” but is more of a fun hobby?
Angie specializes in the silhouette/Cricut niche. She is struggling with monetizing her blog while battling the insecurity of whether or not a craft blog really matters to people.
1. You have people who need your message.
Angie is stuck thinking "It's just a craft blog." When she has that belief, it's important she starts to think about her reader. She has identified her ideal reader as a mom who is probably in her early thirties with maybe two or three kids, and she stays at home. She likes to do crafts but doesn't have a lot of time to do them. She likes her house and kids to look a certain way, and she likes to do it herself. Crafts give her satisfaction because she can do them herself rather than going out and buying stuff. They are something for her to...