It feels like everywhere we look, people are dropping their prices. This seems to be a knee-jerk reaction to everything going on in the world right now, and it can be motivated by several things. But if you're considering dropping your prices because you're nervous people won't invest in your product during this time, I want to challenge you to reconsider. I've found that you can keep a higher price point as long as it matches the value you're offering!

Don't lower your price...increase your value!

In this time, it may be beneficial to increase the value of your product, rather than lowering the price! So take an honest look at the product and at your resources then ask yourself the following questions:

1. Can you add anything to the product that would make the current price irresistible to your audience?
2. Can you offer an additional coaching call?
3. Can you have a private group?
4. Can you have an extra meet-up or an extra Q&A session?
5. What can you do to increase the value instead...