How do you get clarity and know that what you want to do is the right thing and then how do you amplify it out to your right audience? Betsi Hill and I discuss this very topic. 

1. Target your audience.

Identify your people. Who do you feel like you’re here to serve? Who is somebody that you feel like you can make a difference for? Narrow down the audience. Think of a target on a bullseye. If you take a dart and throw it, you might not hit the bullseye. You might not get the 50 points, but maybe you’ll get the 20 or 30 points. But if you have no dartboard at all, you’ll never get any points. I would really focus on one person. Be very specific about your person. It might be someone you know or a combination of people.

2. Know what questions they are asking.

Once you’re clear on her, then you get to know what questions she is asking. Your content is just answering her questions. If...