#03 The Clarity Sessions - When Too Many People Write On Your Topic
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Have you ever felt like your market is saturated? Like there are too many people writing on your exact topic? Too many people who are speakers in your world or who have written books about what you want to write about? Well, that is the topic we cover in episode 3 of The Clarity Sessions podcast.
Flavia Andrews is the proprietor of Neat House Sweet Home. She shared with me how she feels her blogging market is already saturated and how she doesn't feel she is an expert compared to others in her industry.
Many people feel this way, and, when you do, it's likely because you don't have a roadmap. You need a roadmap. To get a roadmap you need to ask your ideal reader/avatar questions on her pain. When you understand their pain, you will then be able to produce a product that gets rid of her problem.
The three issues that seem to be the roadblocks are:
- Comparison
- Imposter Syndrome
- The Curse of The Guru
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#02 The Clarity Sessions - Create A Product That Serves Your Audience
So maybe you've been blogging for a while, you've been focusing on your social media, you've been growing your audience, and you have heard from some other people that it's time to monetize. It's time to create a product to sell to all those people who are watching, viewing, or reading your content. But what kind of product do you create? That is the question that Jennifer Bombarier from Sunflower Mom asks.
Jennifer asked: How do I meet my reader (single moms) where they’re at, and how do I help them through the transformation they’re experiencing? How do I continue to engage my reader through all the stages?
People come for the content and stay for the community. You’ve got the content down, so try focusing on building community.
1. Build community:
You could have a free community group on Facebook where there's an application to join the group. There doesn't need to be a monetary fee for the membership, But you can serve people in this group to...